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wokewashing (English)Alternative forms. woke-washing‎ Origin & history Blend of woke and whitewashingompare greenwashing. Noun wokewashing (uncountable) The use of social justice in marketing campaigns2018, August 10th, Arwa Mahdawi, Woke-washing brands cash in on social justice.It’s lazy and hypocritical, The Guardian: "Which means modern brands have …

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Black Lives Matter: how should we respond? - SDP

2020-6-10 · Black Lives Matter (BLM) is a masterpiece of political marketing. It’s a slogan with a campaign attached, linked to some pretty heavy racial ideology and propaganda. None of it can be criticised without appearing to oppose the idea that black lives do indeed matter. BLM is a classic and effective piece of rhetorical blackmail.

Laundry Detergent and Fabric Care | Ariel

Welcome to Ariel, offering an outstanding range of washing powders and detergents. Browse through our latest innovations, consumer and expert advice.